Boutique Chamade

With over a century of business experience in Gustavia, Boutique Chamade welcomes you with a warm, unpretentious atmosphere and offers a wide selection of T-shirts and authentic Saint Barth-branded souvenirs.

We invite you to discover our exclusive and original collections—designed right here on the island—made from organic cotton and hemp, as well as souvenirs crafted and personalized by local artisans, and classic collections such as l'Avion and Citron Vert.

This family-run business, renamed Boutiques Chamade in 1987 (formerly Alma Optiques), continues the legacy of its founder, Alexandre Magras, and his Old Alma boutique ( from 1951 to 2016). Caps, bags, perfumes, sunglasses, beach towels, keychains… You’re sure to find something you love among our selection of over 20 logos and varied styles, featuring natural materials and authentic designs for adults, children, and babies. Discover gifts for the whole family in a local, Caribbean atmosphere that reflects the simplicity and authenticity of the St Barth heritage.

Collections available in-store: West Indies, No Bad Mind, Ouanalao, Bongo Surfboards, l’Avion, Citron Vert/SB d’Abord, SBH One Island, Twins—as well as numerous limited editions.